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“I know it might sound crazy, but I actually think there's a market for this, and I definitely want to do it this way—print-only and sell it through the mail.”
What are your favorite magazines—or what were they? These days the only magazine I read consistently is the New Yorker. It's also the only magazine I subscribe to in print.
Aside from the New Yorker, for me every subscription I have now is digital.
But our caller misses the days of print! They want to start an old-school magazine about old-school business. What we're looking at is the business model of this potential business magazine.
I'd like to start a magazine—and I don't mean a digital one. I'm thinking old-school, print-only, with just a very minimal web presence. My topic is 'advertising and business advice from the 1930s-1940s.'
I know it might sound crazy, but I actually think there's a market for this, and I definitely want to do it this way—print-only and sell it through the mail. I imagine relationships with distributors and a grassroots network of supporters. My friends say I'm behind the times. Can you settle the bet for us?
