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Today's listener wants to sell non-screen entertainment kits for kids. How can she go from concept to on-the-shelf product?
We've been looking at ideas … specifically, where do moneymaking ideas come from? This one comes from personal experience and solving a problem. Kids might not think this is a problem—it can be difficult to get them away from their devices—but for a lot of parents, it is.
I've been devising a range of portable kits to combat the reliance on screen-based devices. Each kit is compact and ideal for family travels, dining out, or any other challenging moments on the go. They are designed to cultivate creativity and grow with the child for maximum repeat value. I've handmade my prototypes and successfully tested them on my children and their friends, but now I'm stuck with how to transform my designs into professional products ready for sale.
I'll probably have to get them made in China, but I don't know how to source and decide on a manufacturer, or keep my quantities low for the time being. Also, would it be best to purchase the products ready for sale, or get the parts and assemble them myself?
"Kits" can mean a lot of things. I don't know exactly what this one includes, but hearing your question made me think of a service I learned about for a popular episode from a few years ago. (Ep. 989: "SwitchPod" Camera Tool Raises $415,748 on Kickstarter.) They ended up using a service called Prouduct.com. It's essentially a concierge or go-between for people who have an idea for a product that might benefit from overseas manufacturing, but who don't have the experience or expertise to solve everything associated with that process.
As for whether you're doing assembly yourself, that's a question you can answer with more information:
- How much will it cost for the kits fully assembled?
- How much will it cost for them to arrive unassembled?
- If you go that route, how much time will assembly require?
- Lastly: how will you be handling fulfillment? If you're going to be shipping these anyway, that's an argument for handling the assembly as well. If a fulfillment center or any other party is going to be doing the shipping, that's an argument for buying everything fully assembled.
Follow Paige on Instagram at @createchangestudio.
