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Shoutout to everyone in search of their first customer — it's an important milestone. Today's listener wants to become a digital personal assistant, and is looking for his very first one.
Hi, Chris. My name is Nate. First of all, thanks for everything you're doing to help out the community of side hustlers. My idea is being a digital personal assistant focused more on personal tech support — being basically like the nephew or niece who answers questions for people who don't have that person in their life. Really quick, text or phone based, easily billable. I can build all the structure for everything. But what I'd really like to know is, how do you get in front of your very first customers? Should I spend money on ads? Should I post things on Facebook? I'm not really sure, and I'd love to know how to plan going from zero to one.
Before spending money, I have a concern: the service is too vague. I'm not sure Nate knows enough about his intended customer. Lots of people need tech help, but it's a huge market with very different needs — someone setting up a smart speaker is nothing like someone struggling with a specific work task. A concierge who does everything might be the answer, but people also tend to ask someone they already know for this kind of help.
Here's an action step: show the service to someone who might benefit — not to sell them, just to see what they think. If you're convinced this is the thing, keep trying; maybe it just needs a tweak. But don't spend on ads yet, beyond small amounts for testing. You don't have an offer that converts yet — and you'll get better long-term results by reworking the promise first.
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