Newlywed Creates Floral Services That Can’t Wilt

Notes from Chris

Episode 412

While planning his own wedding in 2015, Jaysin Anderson realized just how expensive getting married can be. Some studies report that the average person spends around $30,000 on just one day of their lives!

After leaving a dent in his finances, Jaysin began to explore different ways he could make money on the side. He picked up a copy of the $100 Startup which he says pushed him from wanting to start a business, to deciding that he would.

Over the next few weeks, Jaysin spent his evenings and weekends at his kitchen table. He had a legal pad and a pen and spent all of his time brainstorming ideas for the different businesses he could start. And, as time went on, he found himself constantly coming back to one idea—help people save money on their wedding day.

Jaysin started looking at different ways he could help people cut down some expenses. He thought about leasing items, like signs and decorations and banners, that wedding venues wouldn’t usually provide. The closer he looked, the more he began to notice a huge gap in the market—and it wasn’t signs or banners.

Flowers are the third biggest expense for couples. After food and the venue, couples can find themselves paying upwards of $2,000 for bouquets and centerpieces, all of which are thrown in the trash, or left to wilt and die, as soon as the service is over. They create a lot of expense, and equally as much waste.

Jaysin and his wife both felt this was a great way to save people thousands of dollars, and if they did it right, it could prove to be quite profitable for them. It was win/win! So, Jaysin started his side hustle, Compass Rose Floral, and began looking for faux flowers to buy.

With some strong marketing efforts and focusing on the quality of their product, has helped Jaysin to generate over $15,000 of revenue for his side hustle in just a few short months. Look out—this side hustle could become a blooming business!

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MENTIONED IN THIS EPISODE:

• Compass Rose Floral: While these buds may not smell sweet, they certainly make up for it in cost! Learn more about Jaysin's flower options on his website
• Shopify: Jaysin used Shopify to set up his store for Compass Rose Floral, and they're offering a 21-day trial and exclusive discount for all Side Hustle School listeners!
• Indeed.com: The job listings search engine that Jaysin used to find his floral designer
• The Knot & WeddingWire: Two of the wedding related media platforms that Jaysin registered with in order to make connections with vendors and venues

SEE ALSO:

• Atlanta Duo Gets Paid to Help Engaged Couples Elope: Feeling disappointed with the wedding industrial complex, where the average ceremony costs $35,000, this unconventional couple creates an alternative option
• Wedding Bells Ring Brighter if the Bride’s Not Broke: A New York professional rents high-end accessories to brides who want the glam without the buck
• Writing Duo Makes a Vow To Improve Wedding Speeches: Two freelance writers use their wit with words to write wedding vows for tongue-tied brides, grooms, and sometimes even the best man

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,