California Moms Get High and Get Well

Notes from Chris

Episode 434

In late 2016, Shelly Phegley and Desi Mckinnon predicted a change in California’s political landscape that would open up a whole new world of side hustles. The state was about to vote on cannabis laws which would eventually lead to legal recreational use of marijuana.

It was then that Shelly and Desi noticed a group of people was being highly underserved. At one end of the spectrum, people were marketing marijuana-based products and campaigning for votes from what you might call the “stoner” crowd. And at the other end, the products were being targeted to the medical industry, which, to them, felt a little sterile.

There was an entire group of people, including Moms like Shelly and Desi, who could benefit from the use of the herb but weren’t being included in the conversation. They wanted to use marijuana and its extracts for its everyday benefits—not to cure illness or bring on a sudden craving for Doritos. So, the pair decided they’d create the products they’d like to see in the market.

They invested some cash into their own plants and began to extract the THC—Tetrahydrocannabinol—to make their own tinctures under the banner, Cordial Organics.

These were drops and balms and oils that came with natural health benefits. They then shared their product with people through their network to see if they had a market. The response was positive, especially from other moms, so they decided to proceed.

Shelly and Desi have lots of success stories from their side hustle. They’ve received countless letters from people who’ve seen the benefits. But their favorite, by far, is the thank you note they received from someone who had used their products to successfully manage the side effects from chemotherapy.

Setting up a business like this doesn’t come cheaply, though. Despite generating income of up to $7,000 per month, profit margins are still low. But, thanks to their marketing efforts, they’re expecting that to change in the next few months. This joint operation is not just blowing smoke... it’s high time they got their reward.

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MENTIONED IN THIS EPISODE:

• Cordial Organics: Learn more about Shelly, Desi, and the benefits of THC and CBD in your health and wellness products
• Squarespace: The website building platform that Shelly and Desi used to create their website for Cordial Organics
• Wordpress: Shelly and Desi switched to Wordpress using Woocommerce to run their shop, and here you can learn how to install your own Wordpress site in 5 minutes

SEE ALSO:

• How To Start A Legal Cannabis Business: Learn more about how to start your own business hustling legal cannabis goods!
• Fulbright Scholar Earns $2k/Month Selling CBD Oil: A lifelong interest in hemp leads a Kentucky woman to start an online marketplace for CBD oil
• Cannabis Cookies Make a Sweet, Soothing Side Hustle: In a growing industry, this Oregon mom achieves high returns from licensed marijuana edibles
• “High Times” Cartoonist Creates Creative Cannabis Accessories: A longtime cartoonist becomes a woodworker, then sells his handcrafted smoking wands to hundreds of wholesale shops, earning up to $20,000 per trade show

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,