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What It's About
Two friends create hair ties specifically designed for men with long hair
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Appealing to tribal identity can lead to loyal customers and a successful side hustle. Chris and Lindsay from The Longhairs are appealing to a specific group, letting men with long hair know that they're part of the tribe. They’re having a lot of fun and building community among fellow long-haired dudes.
Fun Fact
The men of Longhairs are all about giving to charity, and they donate $1 for every sale they make online. So far they’ve donated $1,435 directly to an organization called Locks of Love, an organization that provides hairpieces to financially disadvantaged children under age 21 suffering from long-term medical hair loss from any diagnosis.
Notes from Chris
Episode 64
A few times in the show, we've looked at issues of belonging and identity. Identity is complex and multi-faceted, and you can occupy a lot of different roles in your life. You share identity with strangers based on things you have in common: your hometown, your background, your beliefs, and also anything that sets you apart from others. This is not just an interesting sociological fact; it’s also something worth thinking about when you’re creating a side hustle. MENTIONED IN THIS EPISODE:- The Longhairs:To learn more about Chris or see his funky hair ties, check out his home base
- Locks of Love: The charity that benefits from each sale of Hair Ties for Guys
- Queer Punk Artist Starts Personal Finance Workshop: here's another example of a side hustler who has found a way to serve their tribe.
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